When Burchell Edwards launched their website it included the Ask Michael functionality. This is the first of its kind and puts the Managing Director immediately in front of all clients who have contact with the business. The Ask Michael feature enables people to give feedback and comments to the Managing Director direct and he promises to respond within 24 hours. As a result Michael Bruce, the Managing Director of Burchell Edwards, gets direct feedback from clients, talks to those clients and gets any issues resolved immediately. Michael Bruce commented "I am very proud of the Ask Michael feature on our website. Our starting point is that we always want to provide excellent customer service and I believe that part and parcel of doing so is giving your clients direct access to those in authority so that they can bring matters to their attention to enable them to be resolved for the good of the client and the wider business. It is for this reason that I not only have Ask Michael on our website but also my personal mobile number and those of my Directors and Managers. We will be the most accessible to our clients than any other Agent because we want to give our clients the best possible service that they want and desire. It is a crucial to have an open and honest approach and this has received acclaim from our clients and the industry alike."

The Ask Michael feature can be seen on the Burchell Edwards website and can be used by clients to feedback anything they feel the Managing Director should know.